Empowering influencers through polished social content.
Jewellery brand, idyl, came to us to bring to life their UK influencer campaign through social-first content & storytelling. From our initial meeting to production day, we had three weeks to fully concept, pre-produce, brief in influencers and then produce our campaign. We opted for a concept centred around how to wear the idyl pieces; in which environments, for what occasions and with which outfits. We knew that each of our influencers had their own style and sensibility that suited their image and audience. So although the central concept of 'how to wear idyl' remained, each set-up varied to suit the influencer. We aimed to produce three hero interview pieces with each influencer, to be used both organically and for performance ads. We then created heavily jewellery focussed moving image vignettes as well as a range of stills on both digital and 35mm film. Our overall output felt on brand but unique to extend to lifetime of each asset, allow us to test concepts, stories and tonality all whilst living under the same umbrella. By mixing mediums and formats, we gave our content campaign broader digital life; for web, PR and newsletter as well as POS moments.
