ShaktiMat

socialed. was tasked with creating fresh performance creative for acupuncture mat brand, ShaktiMat to help launch their new brand identity and updated product range. The wellness space is full of complicated potions and elaborate methods to find your calm. ShaktiMat is a business on a mission to do this slightly differently; all it takes is 20 minutes of spiky pleasure, lying on the mat to relieve aches and pains and escape the troubles of everyday. Our campaign had to speak to this but also appeal to a broad multi-national audience.

We focussed on creating a wonderfully whacky series of social ads, designed to spike curiosity and encourage click through. We opted for sound-off concepts that would be equally understood by the German market as it would be for the Spanish or French consumer. It needed to be relatable, culturally-agnostic and scroll-stopping. Results to come.